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ELITY SYSTEMS, Somerset, NJ
(sold to MarketSoft, August 2004) Elity Systems is a software products company that builds and deploys cutting edge, high-speed information engines for the worldwide business marketplace, enabling customers to transform masses of fragmented business data into actionable and useful information. The Elity InSight™ engine monitors data streams to identify customer behavior patterns over time that initiate appropriate business actions. InSight’s cooperative approach provides businesses with the ability to profitably act on events as they happen in existing business applications. InSight automatically triggers informed decisions, assesses the effectiveness of specific tactical actions, and updates individual customer profiles for future actions. These capabilities result in fact-based business judgment, reduction in customer attrition, improved cross-selling opportunities, and better overall business decisions. MarketSoft acquired Elity in 2004.

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